New wool: healthy, sustainable & full of advantages
New wool is a true miracle fibre.
Tried and tested over thousands of years, it is a piece of unadulterated nature.
Tried and tested over thousands of years, it is a piece of unadulterated nature.
Main advantages at a glance:
What is new wool?
The term new wool refers to wool that is shorn from a living animal and is a fibre with many advantages.
It is a natural fibre that is often imitated by synthetic fibres, but remains unsurpassed.
It is a natural fibre that is often imitated by synthetic fibres, but remains unsurpassed.
100 % new wool:
More than just a label
Only the label 100% new wool guarantees the exclusive use of wool that comes from live animals and is obtained by shearing.
We source different types of new wool from Europe, Australia, New Zealand & South America for our production. Non-mulesing wool, of course.
We only use 100% new wool from sheep. This alone offers unrivalled quality and conserves valuable resources.
We source different types of new wool from Europe, Australia, New Zealand & South America for our production. Non-mulesing wool, of course.
We only use 100% new wool from sheep. This alone offers unrivalled quality and conserves valuable resources.
PRESERVED FOR GENERATIONS:
The unmistakable signature
of our loden
It is the mixture of different qualities of wool and the necessary intuition that make our loden so special. However, this secret is well guarded and passed on from generation to generation.
Advantages of new wool, the oldest high-tech fibre in the world:
Breathable
The fibres of wool, similar to human hair, are complex fibrous structures made up of the protein keratin. The wool fibre consists of 85% air and therefore effectively enables the exchange between body and environment.
Temperature balancing
Wool "warms", although wool itself only stores the body's heat. Wool has a particularly effective, natural thermoregulation property, which is supported by the numerous air pockets in the fibres.
Odour neutral
In contrast to synthetic fibres, wool is self-cleaning and resists odours. Odours stay on the fibre surface and are expelled by airing. Simply air your wool product for a fresh smell.
Water repellent
Thanks to the natural lanolin (wool fat) the wool has natural waterproofing. Rain and snow just roll off. New wool can absorb up to 33% of its own weight without feeling moist. As a single fibre, new wool can offer warmth even when it is wet.
Almost windproof
Wool has a roof-tile structure which is packed even more tightly during the fulling process. The individual wool fibres are indissolubly combined with each other to form an almost windproof surface..
Flame retardant
Due to its biochemical make-up, wool is incredibly flame retardant and is significantly less vulnerable to fire and flying sparks. Instead of burning, wool chars.
Durable & resilient
The fulling process tightly packs the tissue which makes the loden more resilient and water repellent. As a pure natural fibre, however, loden does not last forever either.
Soft and smooth,
quiet and soothing
The elastic fibre returns to its original length after limited stretching or compression, giving clothing made from it the ability to retain its fit and flow beautifully. This effect makes wool and loden very quiet.
Easy to clean
Thanks to the natural lanolin (wool fat) the wool has natural waterproofing. Remove dirt easily with a brush. Rub out stains with vinegar and air in the fresh air.
New wool has numerous advantages that it already has by nature without the need for artificial processing. It is also a renewable raw material and biodegradable.
What is new wool?
The term new wool refers to wool that is shorn from a living animal and is a fibre with many advantages.
It is a natural fibre that is often imitated by synthetic fibres, but remains unsurpassed.
It is a natural fibre that is often imitated by synthetic fibres, but remains unsurpassed.
New wool is a true miracle fibre.
Tried and tested over thousands of years, it is a piece of unadulterated nature.
100 % new wool: more than just a label
Only the label 100% new wool guarantees the exclusive use of wool that comes from live animals and is obtained by shearing.
We source different types of new wool from Europe, Australia, New Zealand & South America for our production. Non-mulesing wool, of course. We only use 100% new wool from sheep. This alone offers unrivalled quality and conserves valuable resources.
We source different types of new wool from Europe, Australia, New Zealand & South America for our production. Non-mulesing wool, of course. We only use 100% new wool from sheep. This alone offers unrivalled quality and conserves valuable resources.
PRESERVED FOR GENERATIONS:
The unmistakable signature
of our loden
It is the mixture of different qualities of wool and the necessary intuition that make our loden so special. However, this secret is well guarded and passed on from generation to generation.
Advantages of new wool: the oldest high-tech fibre in the world
New wool has numerous advantages that it already has by nature without the need for artificial processing.
It is also a renewable raw material and completely biodegradable.
It is also a renewable raw material and completely biodegradable.
Breathable
The fibres of wool, similar to human hair, are fibrous structures made of keratin. The wool fibre consists of 85% air and thus enables the exchange between body and environment.
Temperature balancing
Wool keeps you warm, although wool itself only retains heat from the body. It has a natural thermoregulation and can keep you warm or cool due to the cavities in the fibres.
Odour neutral
In contrast to synthetic fibres, wool is self-cleaning and resists odours. Odours stay on the fibre surface and are expelled by airing. Simply air your wool product for a fresh smell.
Water repellent
Thanks to natural lanolin, wool is naturally waterproof. Rain and snow just roll off. New wool can absorb up to 33% of its weight without feeling moist. As a single fibre, it offers warmth even when wet.
Almost windproof
Wool has a roof-tile structure which is packed even more tightly during the fulling process. The individual wool fibres are indissolubly combined with each other to form an almost windproof surface.
Flame retardant
Due to its unique biochemical make-up, wool is incredibly flame retardant and is significantly less vulnerable to fire and flying sparks. Instead of burning, wool simply chars and smolders.
Durable and resilient
The fulling process tightly packs the tissue which makes the loden more resilient and water repellent. As a pure natural fibre, however, loden does not last forever either.
Soft and smooth, quiet and soothing
The elastic fibre returns to its original length after limited stretching or compression, helping garments retain their fit and flow beautifully. This effect makes wool and loden very quiet.
Easy to clean
Thanks to the natural lanolin (wool fat) the wool has natural waterproofing. Remove dirt easily with a brush. Rub out stains using vinegar water and then air in the fresh, clean air.